Some have criticized Extreme Makeover of reinforcing unachievable body image goals among both women and men. It is believed by critics that the show implies that idealized beauty can only be found through the aid of cosmetic surgeons, placing ‘beauty’ as a relatively unachievable goal for most people. As most do not have the funds to afford cosmetic surgery, their only other means of coming close to attaining ‘beauty’ is through extreme dieting and exercise, which then has the potential of creating eating disorders, as well as exercise disorders. Furthermore, critics believe that the show exemplifies and emphasizes the importance society places on physical appearance, as opposed to thoughts or beliefs. According to critical analysis, the show places far too much importance on how a person presents himself or herself to society, as opposed to what they contribute to it. Alternately, others,[who?] although remaining critical of the show's overall message, acknowledge that there can be some empowerment that comes from achieving a certain set of ‘beauty’ goals. Comparisons have been drawn to how some women claim a sense of empowerment from finding themselves the object of male desire, either in general social settings, or through their given profession–for example, in the pornography industry.