Struggling to establish herself in Mumbai, Sapna initially did job as a hairdresser for a salon called Juice, and also started working as Bollywood stylist. Her business continued to flourish. She also took up writing, by working as a columnist for the newspaper Mumbai Mirror for 3 years and then MiD DAY, where her articles appeared every week. In 2004, she opened her first hair salon, called Mad-O-Wot, at Carter Road, Mumbai, with a team of five people. but later moved the store to Bandra. In 2011, Sapna started her second salon in Andheri, Mumbai. She also relocated her first store within Bandra to a bigger location with better interiors in September in the same year, with Katrina Kaif doing the inauguration. She said in an interview, "This new location to me is really nice. I love kinda constantly moving on in life and it gives you the feeling that you're evolving. So, my first location was very small, then I moved to something bigger and then a little bigger and now, we've expanded over two floors and I guess it feels really nice. "